A key challenge was creating a convincing winter environment while shooting in Kent during September. The set needed to feel cold and alpine, while the interior retained the warmth and comfort associated with a ski chalet.

Lighting equipment was used to control the environment and block the influence of the September sunlight, allowing the scene to be shaped into a more controlled, cosy winter setting. This was balanced carefully with the existing environment to maintain a realistic appearance rather than making the set feel artificially lit.

The combination of set dressing, snow effects, controlled lighting and lifestyle direction created a cohesive visual world for the campaign. Alongside the more product-focused imagery, the shoot captured the experience of spending time in the chalet, giving Ultimate Provence a varied collection of assets that could be used across its wider winter marketing activity.