We establish objectives, intended use, audience, platform requirements, and any technical constraints. If the client has an existing brief, we refine it. If not, we develop one collaboratively.

Flux Bros handles:

• Creative brief development

• Mood boards and visual references

• Shot lists

• Location scouting

• Permit applications, if required

• Schedule planning

• Equipment planning

• Logistics, transport, and contingency planning

Clients are involved at key decision points. Flux Bros works with the client to define locations, casting, and visual direction before the shoot is confirmed.

We define composition approach, lighting style, colour palette, texture, tone, and pacing.

This may include:

• Reference imagery and layout alignment

• Framing rules and crop considerations

• Lighting diagrams or test shoots

• Styling guidance for wardrobe, props, and set dressing

• Alignment with brand guidelines, if necessary

Flux Bros leads the visual direction while working alongside brand or marketing teams where appropriate. Decisions are made through documented proposals and visual references.

Shoots are delivered either in studio or on location, depending on the brief.

Equipment is selected based on output requirements. This may include:

• Full-frame or medium format camera systems

• Controlled studio lighting or portable lighting rigs

• Colour-calibrated monitors for accurate preview

Sessions run to a defined call sheet. Time is managed against the shot list, with lighting adjustments and scene resets scheduled in advance.

Weather, location restrictions, or technical variables are managed proactively through contingency planning established in pre-production.

Post production follows a structured workflow.

This includes:

• Image selection and contact sheets

• Colour correction and tonal balancing

• Retouching in line with agreed standards

• Background cleanup or compositing, if required

• Cropping and format adjustments for platform use

A first edit is supplied for review. Feedback is consolidated into a single revision round unless otherwise agreed. Additional revision rounds are scoped separately.

Final files are prepared according to delivery requirements: print, web, social, or campaign deployment.

Final assets are delivered in agreed formats, typically including:

• High-resolution TIFF or JPEG for print

• Web-optimised JPEG or PNG

• Cropped or resized versions for platform-specific use

• Layered PSD files, where contractually required

Resolution, colour profile, and aspect ratios are specified in advance.